Speak On Purpose

Raisin Culture (And How to Avoid It) Step Two

Season 3 Episode 2

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0:00 | 13:20

Text Bryan

Culture doesn’t drift in the right direction—it gets defined.

In this episode of Speak On Purpose, we move to Step Two of The Great Church Culture Blueprint: Write It. Because if your culture only exists in your head, your team will create their own version—and it won’t be the one you intended.

Using a simple (and slightly painful) family fudge recipe story, we talk about why culture has to be written down before it can be repeated. Hope isn’t a strategy, and clarity isn’t optional. When values stay vague, behaviors get inconsistent.

In this episode, you’ll learn:

  • Why culture that isn’t written gets rewritten
  • How to turn values into clear, repeatable behaviors
  • What “Culture Commandments” look like in real life
  • How clarity creates confidence for your team

If you want a culture that lasts beyond you, it has to be defined—clearly, simply, and intentionally.

Because culture isn’t mystical.
 It’s a recipe.
 And recipes only work when they’re written down.

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